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Dare to think. That’s our motto. Because what’s the key to a good blog? A strong message. The key to an advert? It makes you stand up and notice it. The key to a good customer letter? It considers how they’re feeling. The key to a good website? It’s logical and tells the right information at the right time in the customer’s journey. The key to good writing? Good thinking. We're Avapond. We help businesses develop their tone and brand, advise on their strategy, train their teams, and write everything from blogs to app copy.

The art of business writing

£99

Great writing starts with great thinking.

With this digital guide, you can train your team to write in a friendly and engaging style. Find tips and tricks for clear writing, along with exercises to practice the techniques.

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What’s inside?

✏️ Writer's Guide: Get advice on how to write for business, our top ten principles, and multiple training exercises.

✅ Leader's Guide: Learn all the answers and explanations. So you can work through the Writer's Guide with your team and mark their exercises.

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Train your team to write clearly and naturally

In this digital workbook, your writers will learn how to:

  • Use clear, simple and persuasive language. Set the foundations for your brand voice.
  • Cut through the noise. Spot and eliminate confusing jargon and acronyms.
  • Switch to the active voice. And see when it’s okay to break the rules.
  • Build trust. Sound genuine by cutting the salesy language.
  • Lead with the benefits. Help your audience feel the value of your product or service.
  • Plan and structure. Get a step-by-step framework for writing with confidence.
  • Review other people’s work. Learn how to give constructive feedback.

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By the end of this workbook, you’ll:

  • Write content that not only sells your product, but connects with your audience.
  • Have a solid foundation for a brand voice.
  • Set expectations for your writers and new hires.
  • Understand why clear language works better and the research behind it.

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Who are these guides for?

Junior to intermediate writers
Sharpen your skills
HR or Hiring managers
Understand how to judge new writers or creators
Start-up or SME founders
Train your team to use a simple brand voice
Marketing or brand managers
Create clear and consistent copy
Customer service teams
Build rapport with your customers
Product managers
Communicate ideas with your team
HR managers
Create a culture that embraces being clear and friendly
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