The art of business writing

Great writing starts with great thinking.

With this digital guide, you can train your team to write in a friendly and engaging style. Find tips and tricks for clear writing, along with exercises to practice the techniques.

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What’s inside?

✏️ Writer's Guide: Get advice on how to write for business, our top ten principles, and multiple training exercises.

✅ Leader's Guide: Learn all the answers and explanations. So you can work through the Writer's Guide with your team and mark their exercises.

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Train your team to write clearly and naturally

In this digital workbook, your writers will learn how to:

• Use clear, simple and persuasive language. Set the foundations for your brand voice.
• Cut through the noise. Spot and eliminate confusing jargon and acronyms.
• Switch to the active voice. And see when it’s okay to break the rules.
• Build trust. Sound genuine by cutting the salesy language.
• Lead with the benefits. Help your audience feel the value of your product or service.
• Plan and structure. Get a step-by-step framework for writing with confidence.
• Review other people’s work. Learn how to give constructive feedback.

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By the end of this workbook, you’ll:

• Write content that not only sells your product, but connects with your audience.
• Have a solid foundation for a brand voice.
• Set expectations for your writers and new hires.
• Understand why clear language works better and the research behind it.

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